Business Articles – List

This page is under construction.

ADVERTISING

Published in A&M magazine

Men in White, on 15th September 1998. This is about the advertising gimmick used in ad films.

ENT Specialists, on 15th October 1998. About the voiceovers in advertising.

Not out to change the world, on 15th June 1999. An interview with the famous advadvertising creative person, Mohammed Khan.

The final reckoning, on 15th July 1999. This is about the importance of self-regulation in advertising.

The Ostrich Syndrome, 15th March 1999. About the difference in advertising during a recession and in boom periods.

Who calls the shots, on 31st March 1999. This is about the tussle between the media buying houses and creative agencies.

Tying The Knot, in the 15th July 1999. The tie-up of Ambience with DMB&B.

Life After DMB&B, in the 31st July 1999. This is about Madison Advertising’s break-up with DMB&B and its prospects in the aftermath.

Fodder for thought, in the 15th September 1999 issue. An analysis of the Veer Jawan campaign made by Capital Advertising to get funds for jawans after the Kargil war.

Calling for a rethink, on 31st October 1999. An interview with Michael Graham, where he talks about the state of advertising.

Break Free or Perish, in the 26th February 1999 issue. About the gradual death of in-house advertising agencies.

Overcome by Size. In the the 15th April, 1999 issue. About Rediffusion-DY&R’s growth plans.

More Complete than Contemporary, on 30th November 1999. An analysis of Raymond’s Complete Man campaign.

Published in The Statesman, Kolkata.

The image sellers with no image, on 25th June 1994. About the state of Kolkata’s advertising industry.

BUSINESS/MARKETING

Published in The Telegraph, Kolkata

Cellular phones: costly communication, on 13th January 1995. Written when mobiles costed an average of Rs 30,000/-

Published in The Economic Times, Mumbai

The Four A’s of Marketing. On 31st August 1999. A profile of the marketing consultancy Samsika.

Card Sharp, on the 11th-17th September 2000 edition of Brand Equity. This one is about Hallmark Cards.b articles

Going Down the Lube? in the 11th-17th September 2000 edition of Brand Equity. This is an analysis of the Castrol company.

A Stretch in Time, in the 13th to 19th Septmber issue of Brand Equity.  An ET guide to marketers about branding.

Outbound Antics, in the 24th-30th November 2000 issue of Corporate Dossier. About outbound programmes by companies.

Life After Sales, in the issue of Brand Equity, 8th-14th November 2000.

Was this the face…, in the 27th September -3rd October 2000 edition of Brand equity. About Unilever’s cosmetic brand Elizabeth Arden brand which they sold a few months after this article.

Let’s Get Real, in the October 27th 2000 issue of Corporate Dossier. This is about managing corporate real estate.

Second Site, on 13th-19th December 2000 edition of Brand Equity. On online shopping portals.

All in the family, in the 20th-26th 2000 issue of Brand Equity. About Sub-branding and brand extensions and whether it works.

Gifts speak louder than words, on 26th September 2006, in a special supplement called The Art of Gifting. This is about corporate gifting.

The Basic Stuff Of Life, in the 30th September 1999 issue. A write-up on Chlorophyll, a new consultancy by Kiran Khalap, Anand Halve, and other partners.

Published in The Times of India, Mumbai

Is (health) insurance the final answer? On 11th June, 2006, in Times Wellness, a supplement of the TOI.

Ensure your heart health. On 24th September 2006. In Times Wellness.

Published in The Times of India, Bangalore

Off the Cup Noodles, in November 1992. This was about noodle consumption in India and the world.

Published in the Sunday Statesman, Kolkata

The myth of the consumer Unendurables, a cover story, on 30th October, 1994. This was about how manufacturers fool consumers regarding the white goods they sell.

Published in Business Today Magazine

The Sound of Music, on 22nd March 2000. This is about digital music and the business implications of it.

2 click or not, in the first half of the year 2000. On the advent of online advertising.

A whisper of Success, in 7th February 2000 issue. This is about the launch of P&G’s sanitary napkin brand.

It‘s time to change tracks at J&J, in the 21st July 2000 issue. J&J marketing strategy.

The branded ice-cream tango, in 21st July 2000 issue. About the battle of two brands, Unilever (then called HUL) and GCMMF.

Can Philipps Cash In On Its Technological Edge, in the 22nd March 2000 issue. About Philipps marketing strategy.

S. Kumar’s weaves a retail dream, in the 22nd March 2000 issue. Marketing strategy.

Moulding Blow Plast into shape. In the May to 24th June 2000 issue. Marketing strategy.

ORG-MARG unbound. In the July 7th-24th 2000 issue. Marketing strategy/

Published in A&M Magazine

Skimming the Cream, in the 15th August 1999. About Unilever’s (then Hindustan Lever), ice-cream brands.

Bill (Board) Mange More, in the 31st August 1999 issue. This is a write-up on the MORE group, a division of Clear Channel Outdoor, USA, which entered the Indian market.

Wild and Cool, in the 30th Sepetmber issue. About Elle 18 talc.

It’s Their World, We Only Live Here, in the 30th September 1999. About the prospects of Animal Planet, a television channel.

Battle to Watch, in the 30th September issue. A write-up on the launch of Savlon soap, at the premium end of the health segment.

The Time is Digital. In the 31st October issue. About Fastrack, a Titan watch brand.

Esselworld.On 15th October 1999. Business Strategy.

Livin’ on a prayer, on 15the October 1999. About Mumbai’s hip music stores which were the rage then.

Going Local, in the 30th November 2000 issue. A write-up on CNBC, a news channel turning Indian.

No Kid Stuff This, in the 30th November 1999 issue. A write-up on Johnson and Johnson’s (J&J) new shampoo.

No Bang, No Whimper, in the 31st October, 1999 issue. A write-up on the entertainment channel, Star Plus.

Special Research Report on the Modeling Industry, in the year 2000.

The Personal Machine. On 31st January 2000. An analysis of the PC maker Zenith.

How will it end? on 15th January 2000. This is about globalisation.

The House of Luxury, on 15th January 2000. On luxury brands.

The Crown’s Subjects, on 15th February 2000. This is about the ever green brand: Taj.

FILMS & FILM-MAKING

Published in A&M Magazine

Angles and Centre Spreads, on 15th September 1998. About Ad film-making techniques.

Black Magic Woman, on 30th April 1999. How the Director’s Special Black Label Ad film was made.

Playing with the Stopwatch.On 31st July 1999.Ad film making techique in a Times of India ad film.

A momentary lapse of reason, on 15th May 1999. This is about how the amazing Garden film was madeA Surreal Escapade, in the 31st March 1999 issue. About the Kama Sutra film, and how it was made.

To be Seen and not Herd. in the 30th September issue. About the film techniques used in the ad film spot made for Allen Solly by Highlight Films.

Bean Counting Gets Funky, in the 15th June 1999 issue. About the Claymation technique used in the commercial.

Odour Odour, in the 31st July 1998 issue. A review of the Cinthol commercial.

The True Picture, in the 15th July 1998 issue. A review of the Kodak Gold ad film.ad film reviews

Mother’s Instinct, in the 15th July 1998 issue. A review of the Servo engine oil commercial.

Mix and Match, in the 31st July, 1998 issue. A review of the series of four informercials of International Distillers (India).

Short Cut, Kwik, in the 31st August 1998 issue. A review of the Fevikwik commercial.

Forbidden Powers, in the 30th September 1998 issue. A review of the Cadbury Gold commercial.

De-Devilled, in the 31st October 1998 issue. A review of Onida TV’s commercial.

Big On Life, in the 16th December 1998 issue. A review of Fiat Uno’s commercia

Like Son, Like Dad, in the 15th December, 1998 issue. A review of Gilbey’s Solitaire (drink) ad flim.

Molten Gold, in the 31st January 1999 issue. A review of HP’s spot.

Life’s like that, in the 15th Fenruary 1999 issue. A review of the Times of India ad film.

Safely Safed, in the 15th February isue. A review of the Close-Up Ultra commercial.

Bean-Counting, in the 28th February, 1999 issue. A review of the Economic Times animation film.

Enduringly Yours, in the 15th march 1999 issue. A review of a spot for Bajaj’s Kawasaki Calibre two wheeler.

One for all, in the 31st March 1999 issue. A review of the Cadbury commercial.

Foul Play, in the 31st March, 1999 issue. A review of the Onida Audioport commercial.

Four-Play, in the 31st March, 1999 issue. A review of the Safari spot.

Pet Proposition, in the 30th April 1999 issue. A review of Tortoise Mosquito coil commercial.

Fear is the Key, in the 31st May 1999 issue. A review of the Godrej Locks spot.

Check This, Mate, in the 15th May, 1999 issue. A review of the Bajaj Classic SL spot.

Sneak Preview, in the 15th June, 1999 issue. A review of the BPL TV spot.

Quick-witted Coup, in the 31st July 1999 issue. A review of the Surf Excel ad film

Puppet Pitch, in the 15th August, 1999 issue. A review of Unilever’s commercial on iodised salt.

Fan Following, in the 15th August, 1999 issue. A review of the Bajaj brand ad film.

Shhh, Does It, in the 15th September 1999 issue. A review of a commercial for Cadbury’s Dairy Milk Chocolate.

The Voice, in the 15th September 1999. A commercial of Onida KY Rock, a mid-priced televison set.

Wicked Wisdom, in the 30th September 1999 issue. A review of the commercial for Danish Football Pools.

Inspired Perspiration. In the 30th September 1999 issue. A review of the ad spot for Cinthol soap.

Mass Migration, in the 30th September 1999 issue. A review of ICICI’s ad film.

Inward Innocence, in the 15th November 1999 issue. A review of the Asian Paints commercial.

One For All, in the 30th November 1999 issue. A review of Cadbury’s Picnic brand ad film.

Slow and Gentle, in the 15th December1999 issue. A review of the Shoppers’ Stop ad film..

PROFILES OF LEADERS

Published in A&M magazine

Not out to change the world, in the 15th June 1999 issue. An interview with the famous advertising creative person, Mohammed Khan. This Advertising veteran was inducted into the exchange4media Indian Creativity Hall of Fame on January 24, 2014.

Advocating The Difference. In the 31st July, 1999. An interview with K.S. Chakravarthy, the national creative directior, Chaitra Leo Burnett (CLB).

To Challenge Conservatism. In the 30th April 1999 issue. An interview with Ravi Deshpande, who was at the time the Creative Director at Contract Ad Agency.

Making a Difference, in the 30th September 1999 issue. Interview with Mahesh Mathai, the ad film maker. He graduated to cinematography and direction. He has been honoured as one of the six living advertising legends in the last fifty years in India by the Madras Advertising Club.

A Frame of Reference, in the 15th August 1999 issue. An interview with Kiran Khalap, the Chief Creative Officer at Bates Clarion. He is today an advisor to the UIDAI project.

In Pursuit of Perfection. in the 31st May 1999 issue.  An interview with famous ad film maker Shantanu Sheorey.

The logic of Creativity, in the 30th June 1999 issue. Interview with Elsie Nanjji, then the creative director and partner at Ambience Advertising. The agency was later sold, and now Elsie is into Space Design.

The Gentle Rebel, in the 15th September 1999 issue. Interview with Piyush Pandey, then the Creative Director at O&M Advertising. Today, he is the Executive Chairman and Creative Director of Ogilvy South Asia.

The Pros and Cons of Globetrotting, in the 15th October 1999 issue. An interiew with angel investor Mahesh Murthy. In 2004 he founded Pinstorm, a digital agency, and is now under a cloud because of molestation charges.

Category Creation. In the 31st October 1999 issue. About how Unilever (then Hindustan Lever) carved itself a deodorant category.

Unmanaging The Art of Creativity, in the 15th July 1999 issue. An interview with Ivan Arthur, then the Creative Director at JWT. Since then he has been inducted into the Communication Arts Guild (CAG) Hall of Fame. He has also written a few books.

MAD in India. In the 15th January 2000 issue. Interview with Cyrus Oshidar, who was the Creative Director of MTV India at the time. Voted by his peers as one of the ten most influential people in Indian advertising and among its top 5 Creative Directors.

Published in The Economic Times, Mumbai

Let’s talk people, in the 6th-12th October 2000 issue of Corporate Dossier. An interview with Robert Jenkins, CEO of the mutual fund, Foreign & Colonial.

Lock, Stock and Barrel, in the 10th-16th November 2000 issue of Corporate Dossier, An interview with Ian Salter, then the deputy chairman of the London Stock Esxchange.